A guide to the New East
New East 100

10/100

Join the Cool

The Ukrainian creative collective breaking all the rules

Ukrainian creative collective Join the Cool is the perfect embodiment of the daring, youthful spirit currently reigning in Kiev’s art, photography and fashion worlds.

  • Genia Volkov

  • Genia Volkov

  • Genia Volkov

  • Genia Volkov

  • Genia Volkov

Photographers Kristina Podobed, Mishka Bochkarev and Genia Volkov had come together united by a vision that’s full of attitude and a rough yet romantic edge.

  • Kristina Podobed

  • Kristina Podobed

  • Kristina Podobed

“Our name, Join the Cool, is like a lighthearted invitation which for us reflects the essence of pop culture. It’s a reaction to a reality full of contradictions. It’s beauty and depth and, at the same time, injustice and the absurd,” explains Kristina Podobed.

  • Mishka Bochkarev

  • Mishka Bochkarev

  • Mishka Bochkarev

The plan for Join the Cool is to become a diverse union of artists, musicians and photographers who create and evolve together.

More from Photography

Selfies, tattoos and Kalashnikovs

Inside the digital life of a 20-something Ukrainian war veteran

Kosovo today

Mapping the invisible borders of Europe’s youngest nation

Georgia by drone

Take one last spectacular flight over these Caucasian landmarks

Circassia forever

Tracing a displaced Caucasian population to northern Israel

Coming through the air

Pollution and post-communism in urban China

Go east

Journey from the New East into East Asia

Comments