A guide to the New East

News — Fashion

Meet the 62-year-old muse of Russian label 12Storeez’s new lookbook

4 October 2017 · Russia
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  • 12Storeez October 2017 lookbook. Image: 12Storeez / VK

  • 12Storeez October 2017 lookbook. Image: 12Storeez / VK

  • 12Storeez October 2017 lookbook. Image: 12Storeez / VK

  • 12Storeez October 2017 lookbook. Image: 12Storeez / VK

  • 12Storeez October 2017 lookbook. Image: 12Storeez / VK

  • 12Storeez October 2017 lookbook. Image: 12Storeez / VK

  • 12Storeez October 2017 lookbook. Image: 12Storeez / VK

  • 12Storeez October 2017 lookbook. Image: 12Storeez / VK

  • 12Storeez October 2017 lookbook. Image: 12Storeez / VK

Russian clothing brand 12Storeez has launched a new lookbook in time for October, starring 62-year-old model Valentina Yasen.

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Moscow fashion label J.Kim premieres lookbook inspired by North Korean uniforms

19 September 2017 · Moscow · Russia · Uzbekistan
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  • J.Kim fall/winter 2017 lookbook. Image: j.kim / Instagram

  • J.Kim fall/winter 2017 lookbook. Image: j.kim / Instagram

  • J.Kim fall/winter 2017 lookbook. Image: j.kim / Instagram

  • J.Kim fall/winter 2017 lookbook. Image: j.kim / Instagram

  • J.Kim fall/winter 2017 lookbook. Image: j.kim / Instagram

  • J.Kim fall winter 2017 lookbook. Image: j.kim / Instagram

The celebrated emerging Moscow-based fashion brand J.Kim has found inspiration for its 2017 Fall/Winter collection lookbook in an unsual place: still life compositions and North Korean uniforms.

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Gosha Rubchinskiy presents collection with Russian rock group Mumiy Troll

14 September 2017 · Vladivostok · Russia
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  • Morskaya. Image: Gosha Rubchinskiy

  • Morskaya. Image: Gosha Rubchinskiy

  • Morskaya. Image: Gosha Rubchinskiy

  • Morskaya. Image: Gosha Rubchinskiy

  • Video: Vladivostok 2000 — Mumiy Troll / Mumiy Troll / YouTube

Today Russian fashion designer and photographer Gosha Rubchinskiy launches his new capsule collection, created to mark the 20th anniversary of cult rock group Mumiy Troll's landmark album Morskaya.

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Neo: experimental Serbian fashion project explores the mythology of the Khazars

13 September 2017 · Serbia
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  • ATEHNEO, NEO. Image: Irena Fabri

  • ATEHNEO, NEO. Image: Irena Fabri

  • ATEHNEO, NEO. Image: Irena Fabri

  • ATEHNEO, NEO. Image: Irena Fabri

  • ATEHNEO, NEO. Image: Irena Fabri

  • ATEHNEO, NEO. Image: Irena Fabri

  • ATEHNEO, NEO. Image: Irena Fabri

  • ATEHNEO, NEO. Image: Irena Fabri

  • ATEHNEO, NEO. Image: Irena Fabri

Serbian fashion and art initiative NEO design have launched their latest project ATEHNEO, a literature-inspired collection that draws on the culture and mythology of the Khazar people.

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Polish fashion brand Reserved launches in UK

12 September 2017 · Gdańsk · Poland
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Image: Reserved UK / Facebook

Polish high street fashion brand Reserved launched last week on London's iconic shopping stretch, Oxford Street.

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Calvert 22 Space to host Fashion and the Revolution talk this Thursday 14 September

12 September 2017 · Russia · Soviet Union
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A drawing from Djurdja Bartlett’s book, FashionEast: the Spectre That Haunted Socialism, MIT Press, 2010

This Thursday, Calvert 22 Space will host Fashion and the Revolution, a talk on the changing approach to fashion and style from the Russian Revolution to the present. 

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Diesel shoots new campaign on famous Kiev bridge

8 September 2017 · Kiev · Ukraine
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  • Diesel — Go With The Flaw. Video: Diesel / YouTube

Italian clothes brand Diesel, known for its stylish jeans and daring TV commercials, has filmed its most recent advert on Kiev's famously unfinished Podilsko-Voskresensky Bridge.

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WWF launches camouflage fashion line to save Bulgarian national park

6 September 2017 · Bulgaria
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  • Camouflage for Pirin. Video: WWF Bulgaria / YouTube

WWF has launched a new collection of camouflage wear in Bulgaria, with the aim of raising awareness about growing plans for destructive urbanisation in Pirin National Park.

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Fashion police: Tajikistan sets up clothing commission

15 August 2017 · Tajikistan
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A street in the Tajik capital, Dushanbe. Image: Veni under a CC licence

The Tajik government wants to help Tajikistan's population navigate the complex world of fashion by establishing a commission to promote clothing it deems appropriate. In particular, the commission will look to work against “alien” influences that are corrupting Tajiks' sense of style.

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A bump in the road? Adidas closes a number of stores in Russia

9 August 2017 · Russia
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Russia's historic love affair with German sports brand Adidas has taken a turn for the worse as the RBC news agency reports that the comapny plans to close around 160 outlets in Russia this year.

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