A guide to the New East

News — Fashion

Shirting: share Slovenian fashion in London

15 June 2017 · Ljubljana · Slovenia
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Shirt by Urška Hvalica / London. Image: shirting / Facebook

I shirt, you shirt, he shirts, she shirts… “to shirt” isn't used enough as a verb. At least that's what the team behind Slovenian fashion-sharing initiative Shirting thinks.

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Katy Perry spotted wearing Georgian label MACH & MACH

14 June 2017 · Tbilisi · Georgia
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A post shared by KATY PERRY (@katyperry) on

A post shared by KATY PERRY (@katyperry) on

In further proof that Georgian designers are reaching new heights of global popularity, Katy Perry has been spotted wearing a silver bejewelled outfit from Gvantsa and Nina Macharashvili’s eponymous clothing label MACH & MACH.

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Look out for the Slovakian sneakers set to be this summer’s hottest shoes

5 June 2017 · Slovakia
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  • STAR MASTER REC JEANS LIGHT.  Image: Novesta

  • STAR MASTER MLF Hollywood. Image: Novesta

  • STAR DRIBBLE 84 ORANGE. Image: Novesta

British newspaper The Times has picked out Slovakian brand Novesta's summer sneaker collection as one of this season's top trends.

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Follow of the week: Georgia’s hottest fashion label

31 May 2017 · Tbilisi · Georgia
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Image: @situationist_official/Instagram

Follow the young Tbilisi-based fashion label Situationist (@situationist_official) for a peek backstage and a selection of the best editorials and photoshoots featuring the label's garments.

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Sew long: discover Slovak communist-era fashion in Bratislava

11 May 2017 · Bratislava · Slovakia
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Image: SNG – Slovenská národná galéria / Facebook

Sew Long! Fashion in Slovakia 1945 – 1989 at the Slovak National Gallery in Bratislava offers a glimpse into communist-era style — what would you have worn in 1950?

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Built to last: discover the Macedonian fashion project taking inspiration from brutalism

2 May 2017 · Skopje · Macedonia
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  • Old leather jacket refashioned as crop top, coat and trousers made of factory leftovers. Refashioned Pioneer cap

  • Organic wool pile hooded coat

  • Velvet onesie made from factory leftovers and a vintage camera case strap

  • Organic wool interlock fabric sweater

  • Portrait of Danijela Simonovska

The Macedonian capital's notoriously divisive Skopje 2014 revamp project aimed to give the city a more classical appeal. Meet Danijela Simonovska, the fashion designer who sees Skopje's brutalist architecture as anything but uninspiring.

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New East stars among Dazed’s youth culture top 100

11 April 2017 · Kyrgyzstan · Lithuania · Russia
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  • Vsevolod “Sever” Cherepanov (Image: @amoureuxpeintre / Instagram)

  • Bria Vinaite (Image: @chronicflowers / Instagram)

Lumpen model Vsevolod “Sever” Cherepanov and actress Bria Vinaite have been named among the Dazed 100 — a guide to the figures shaping youth culture.

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Highlights: last look at Mercedes-Benz Fashion Week Ljubljana

7 April 2017 · Ljubljana · Slovenia
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  • Nude, Tanja Zorn (Image: Jani Ugrin / Mercedes-Benz Fashion Week Ljubljana / Facebook)

  • D’Alpaos (Image: Jani Ugrin / Mercedes-Benz Fashion Week Ljubljana / Facebook)

  • D’Alpaos (Image: Jani Ugrin / Mercedes-Benz Fashion Week Ljubljana / Facebook)

  • Birds of Paradise, Atelier Terra Urbana (Image: Jani Ugrin / Mercedes-Benz Fashion Week Ljubljana / Facebook)

  • Work in Progress, Peter Movrin (Image: Jani Ugrin / Mercedes-Benz Fashion Week Ljubljana / Facebook)

  • Work in Progress, Peter Movrin (Image: Jani Ugrin / Mercedes-Benz Fashion Week Ljubljana / Facebook)

  • Rog Pony bikes (Image: Jani Ugrin and Nejc Pernek/ Mercedes-Benz Fashion Week Ljubljana / Facebook)

It has been an exhilarating week in the Slovenian capital, with Mercedes-Benz Fashion Week thrilling fashion fans with the most exciting local talent, both emerging and established.

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Mercedes-Benz Fashion Week lands in Ljubljana

5 April 2017 · Ljubljana · Slovenia
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  • Work in Progress, Peter Movrin (Image: Jani Ugrin / Mercedes-Benz Fashion Week Ljubljana / Facebook)

  • Work in Progress, Peter Movrin (Image: Jani Ugrin / Mercedes-Benz Fashion Week Ljubljana / Facebook)

  • Ivanman (Image: Jani Ugrin / Mercedes-Benz Fashion Week Ljubljana / Facebook)

  • Ivanman (Image: Jani Ugrin / Mercedes-Benz Fashion Week Ljubljana / Facebook)

  • Day Before, Nataša Peršuh (Image: Jani Ugrin / Mercedes-Benz Fashion Week Ljubljana / Facebook)

  • Day Before, Nataša Peršuh (Image: Jani Ugrin / Mercedes-Benz Fashion Week Ljubljana / Facebook)

Last night marked the opening of the fourth edition of Mercedes-Benz Fashion Week Ljubljana, with hundreds of fashion fans descending on the city's exhibition centre to see the best of local talent.

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Russian menswear designer Maria Kazakova makes shortlist for LVMH Prize

29 March 2017 · Russia
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  • (JAHNKOY - THE DISPLACED / Sasha Kulak / Vimeo)

Siberia-born New York-based fashion designer Maria Kazakova has been named among the eight finalists of the LVMH Prize for Young Fashion Designers.  

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