Moscow fashion brand Outlaw has teamed up with Puma for a new collection mixing patterned kimonos and bold colour-blocked sneakers.

Released just days before the 2018 World Cup kick-off, the team’s latest lookbook shows the brand’s signature bomber jackets alongside fresh pairs of sneakers, tracksuits, accessories and a double-sided kimono.

Shot in South Africa by photographer Duran Levinson, Outlaw says that the campaign tells the story of “diversity”.

“[Diversity is] something that we need to develop and protect here in Russia,” the team wrote on Instagram. “Realising that we are humans after all, we believe that everyone should understand how to live together in peace.”

Sneakers from the collection will hit the Outlaw website on 6 July, with the full range going on sale on 14 July.

Share on LinkedIn Share via Email