New East Digital Archive

Russian fashion label Oh, My collaborates with east London designer

Russian fashion label Oh, My collaborates with east London designer

24 March 2014
Text Nadia Beard

St Petersburg label Oh, My and east London clothing brand ZDDZ have collaborated on a new collection that brings together the best in Russian and British fashion. The black-and-white collection fuses ZDDZ’s signature A-line silhouettes with Oh, My’s basic shapes to create a range of clothing for everyday wear. Oh, My, a fashion label often referred to as the Russian American Apparel, prides itself on its simple cuts in contrast to ZDDZ’s bold patterns. The collection is now available from Oh, My’s website.