It is not unusual that the days following the launch of a new World Cup or Olympics log sees social media become a playground of ridicule. The unveiling of Brazil’s green and yellow World Cup logo left in its wake a Twitter feed replete with the hashtag #facepalm, an inference to the hand-like yellow cartoon which snaked around the green trophy to rest atop it.
Yesterday marked the first public outing of the logo for Russia’s World Cup in 2018, and again a torrent of mockery was not far away. From comparisons to mushrooms to aliens in space, the #2018worldcup trending hashtag on Twitter has seen the new logo both lauded and laughed at. Here’s our list of some of the best (and worst) tweets out there.
Where else to unveil a logo which looks like an alien than space
Hardly David Beckham is he! “@FIFAcom: #2018WorldCup emblem unveiled in spectacular fashion - http://t.co/IWGupaHbvx pic.twitter.com/XYUMQg1fqT”
— Alastair Himmer (@alastairhimmer) October 29, 2014
A more traditional interpretation
@KatarinaFomina #2018WorldCup #логотип #ЧМ2018 pic.twitter.com/4WYytR2hsr
— РаспинательМладенцев (@Roman_Kosiuk) October 29, 2014
A throwback to Expressionism
That was bound to happen: #Russia‘s #Football World Cup logo gets mocked online http://t.co/4GqPDBDy0M #2018WorldCup pic.twitter.com/STeJPQOKpG
— The Moscow Times (@MoscowTimes) October 29, 2014
Life imitating art (or vice versa perhaps)
Такая вот эмблема. #2018WorldCup pic.twitter.com/PUslyZH2tg
— Marina Alekseeva (@alekseevamarin) October 29, 2014
...a razor…
Hmm…. #2018WorldCup #FIFA #Advertising pic.twitter.com/ZgfZ9G0GJV
— pepguhly (@pepguhly) October 29, 2014
And…back to aliens
@buxalov: The alien invasion will begin in #2018WorldCup Designers reptiloid already among us #Russia #FIFA #ЧМ2018 pic.twitter.com/lAcLtymciq
— Nikita Bukhalov (@buxalov) October 28, 2014