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Burger King launches range inspired by Russian performance artist Pyotr Pavlensky

Burger King launches range inspired by Russian performance artist Pyotr Pavlensky
Pyotr Pavlensky (Image: Dmitry Tsyrenshikov)

30 August 2016

If you’re a hungry art-lover in St Petersburg, Burger King has a treat for you. Hopefully you also have a taste for controversy – the fast food giant is launching a limited-edition range of burgers inspired by the work of Russian radical art activist Pyotr Pavlensky.

The “Pavlensky Burger” comes in four varieties, each making reference to a different artistic action.

An oblong-shaped burger will be wrapped in “edible barbed wire”, inspired by Pavlensky’s stripping down and wrapping himself in barbed wire in 2013, while another burger will be sewn shut on one side, in tribute to the artist sewing his mouth shut in a protest against the jailing of members of Pussy Riot in 2012. Also in the range is a burger with an egg, nailed to the plate with a plastic nail, paying homage to Pavlensky’s decision to nail his scrotum to Red Square in 2013. A fourth burger, with one burnt side, will reference Pavlensky’s setting fire to one of the doors of Russia’s Federal Security Service headquarters in November last year.

According to a press release from the fast food chain’s PR company, first quoted by online magazine Afisha, Burger King hopes that the meals will bring “culture to the masses”. That’ll do it.

Source: The Moscow Times