New East Digital Archive

Fashion week moments: suiting up to dance with the devil at SORRY, I’M NOT

Fashion week moments: suiting up to dance with the devil at SORRY, I'M NOT
(Image: Ryan Koopmans)

17 October 2016

To mark the 33rd MBFWRussia, we’ve teamed up with photographer Ryan Koopmans to bring you exclusive behind-the-scenes insight into Moscow’s biggest fashion event.

Day two of MBFWRussia closed with a wicked collection called Burn the Witch! by young Moscow label SORRY, I’M NOT and its “dedicated team of pedants and aesthetes”, as described by the brand itself.

Anyone flagging at the end of a long evening was jolted awake with flashing neon lights, techno beats and femme fatales in glossy red corsets and devil-horned hats.

Balancing the wickedness were males in princely jackets decorated with butterflies and maidens wearing laced-up dresses.

Here, one of the more virginal models has a moment of quiet before burning up the runway.