Georgia wins at Cannes for 6 Millionth Tourist Campaign

Georgia is often associated with great hospitality and grand welcomes, but a recent award winning video shows how they took it to the next level, for an anassuming tourist from Holland.

A clip made by production company WINDFOR’S in collaboration with the Georgian National Tourism Administration (GNTA) has won Silver and Bronze Lions at the Cannes International Festival of Creativity.

The clip was made to celebrate the 6 millionth tourist to visit Georgia and was shortlisted in three PR categories, winning a Bronze and Silver Lion, the latter being the first ever Silver award for Georgia at the festival. Georgian tourism officials arranged a completely unique and luxurious experience for the 6 millionth tourist Jesper Black, a young Dutch man, which included a police escort from the airport to a one-on-one dinner with Prime Minister Giorgi Kvirikashvili. The 6 Millionth Tourist Campaign was described by Jesper as “the most amazing experience I’ve ever had”.

According to the GNTA, tourism in Georgia has been increasing significantly year on year whilst its captial Tbilisi has been tipped as the hottest desination for young Russians. If you’re planning a trip to Tbilisi, do check out our City Report with everything you need to know about the people and places putting Georgia’s capital on the tourist map.