There is no shortage of Instagram accounts dedicated to makeup, but this Russian makeup artist and beauty editor takes conceptual makeup to a new level.
Moscow-based Masha Vorslav is a freelance makeup artist and the beauty director of Women’s Health Russia, formerly the beauty editor of Wonderzine and Interview Russia. Her Instagram account @editor_vorslav details her everyday work — beauty inspiration, trial makeup looks and final editorial work on models. There’s a special place here for conceptual makeup, whether it means flower petals glued to your face, unexpected face tone, models crying gold glitter, or giant lips that take up half of a model’s face. The underlying idea is presenting makeup as a form of art rather than something women do to seem more attractive.