A guide to the New East

Streetwear

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Russian streetwear brand Yunost launches KFC collection

Post-Soviet poster boy Gosha Rubchinsky collabed with Burberry and Carhartt WIP. Moscow-based label Walk of Shame brought a new edge to its work with Reebok. Now Russian streetwear brand Yunost has launched its own fashion collaboration — with global fast food chain KFC.

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