Turn your phone into an immersive art guide with these new London tours from GRAD

Turn your phone into an immersive art guide with these new London tours from GRAD

27 June 2018

Seven artists from the New East and beyond are taking to the streets of London as part of a cutting-edge project transforming mobile phones into immersive art guides.

ShadowMemory uses a mobile app to guide visitors through London, mixing games, music, videos and performances to help users see the capital through the eyes of the artists themselves.

Art-lovers can walk any or all of the seven self-guided trails, which will launch with the opening of Art Night Open 2018 on July 7.

Each route is designed to take around 30-40 minutes and will be no more than 3 km long.

The digital project was launched by GRAD — previously the Gallery for Russian and Eastern European Arts and Design — in partnership with artists from Russia, Belarus, Ukraine, the UK, Switzerland and Israel.

They say that they want the project to change how people view the urban spaces around them.

“ShadowMemory transforms the way we navigate the cities through the eyes of others,” said Elena Sudakova, director and principal curator at GRAD. “It creates new relationships between the artists, participants and different areas of the city, enhancing the sense of belonging in the community.”

ShadowMemory will be available to download on iOS only from 2 July. For more information, click here.