Are your jeans killing the planet? Denim goes eco-friendly with Ukraine’s Ksenia Schnaider

Are your jeans killing the planet? Denim goes eco-friendly with Ukraine's Ksenia Schnaider

10 April 2019

Fashion brand Ksenia Schnaider is re-inventing its most iconic pieces in a new, eco-friendly collection.

The capsule will recreate the team’s most-hyped pieces from the last three years, including high-waisted flared jeans, denim shorts and the infamous demi-denims worn by everyone from Dua Lipa to Bella Hadid.

All of the clothing will be made with fabric from denim mill ISKO, which uses sustainable fibres, adheres to strict requirements for the chemicals used in production, and takes cares to manage its social and environmental impact.

It’s not the first time that the Kyiv-based label, created by husband-and-wife team Ksenia and Anton Schnaider, has snagged the spotlight for its green credentials. Last year, the duo took home Sustainable Brand of the Year at Ukrainian Fashion Week.

Despite its reputation as fashion staple, denim can have a devastating effect on lakes and rivers, which are tainted by the chemicals factories use to make the material. Eco-activism group Greenpeace have said that the chemicals can make waterways turn “every colour imaginable”.

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