Fashion brand Roxwear wants you to know what it means to be young in post-Soviet Central Asia

Fashion brand Roxwear wants you to know what it means to be young in post-Soviet Central Asia
Courtesy of Roxwear

15 November 2019

Fusing neon colour, traditional motifs, and brutalist prints, Kazakh fashion brand Roxwear digs into the complex identities of young people in post-Soviet Central Asia.

Their latest collection, Episode 3, relishes billowing co-ords and oversized silhouettes, including cotton, Soviet-concrete-patterned shirts and trousers (topped by green neon shorts), and a matching baby pink set, ornate with drawings of overtly sexualised fictional Asian princesses.

The label’s founder, Roxana Adilbekova, was born in Tajikistan but grew up in Kazakhstan before studying fashion in Paris and New York. Partly inspired by her art historian grandmother’s analysis of traditional Central Asian tapestry, Adilbekova says Roxwear is “a study” of complex identities in Central Asia’s post-Soviet multicultural landscape.

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