Capturing the quietly fabulous worlds of fashion designers in quarantine

Capturing the quietly fabulous worlds of fashion designers in quarantine

16 June 2020
Images: Julia Chernova

A new online art project is giving outsiders a glimpse into the colourful, hidden world of fashion designers during the coronavirus pandemic.

Curated by designer and stylist Anna Skorokhodova, and shot by photographer and journalist Julia Chernova, “Fashion Never Cries” combines photographs shot via Skype and interviews with designers in their own homes. Although taken at a distance, the photographs are telling and intimate, subtly revealing how young creatives can cope with financial and creative obstacles during times of crisis.

Twelve fashion designers from different cities in Russia and Belarus took part, including Jemal Mahmudov, the founder of the fashion label MD Djemal Makudhmov, Olga Yakubowitch, creator of the brand YAKUBoWITCH, and Nadezhda Yusupov, the founder of Speranza Couture, as well as other emerging creatives from the fashion world.

Anna Krasner, by Julia Chernova
Anna Skorokhodova, by Julia Chernova
Olga Yakybovich, by Julia Chernova
Tiana Verner, by Julia Chernova
Elnara Zhusupova, by Julia Chernova
Danil Yakovlev, by Julia Chernova
Tiana Verner, by Julia Chernova

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