New East Digital Archive

Millennial Migrants: the Romanian streetwear brand capturing the spirit of a generation

Millennial Migrants: the Romanian streetwear brand capturing the spirit of a generation
Image: Carnation Studio

4 November 2020

Wry, casual, sleek: Instagram account @millennialmigrants is providing outfit inspiration for your next rave or — just maybe — crazy night in.

Brand co-founders, Sebastian Hogea, a photographer, and Gabriel Barbu, a graphic designer, set up the streetwear label earlier this summer after being inspired by their past on Bucharest’s skateboarding scene.

“Millennial Migrants takes its main inspiration from a young man’s memories and experiences of migration in order to find a better life,” they say.

With roses folded in plastic, and standing on random piles of bricks, Millennial Migrants’ latest project, CLASS OF 2020, captures the cool-meets-lame-in-an-ironic-way spirit, and was made in collaboration with photography and video collective Carnation Studio and stylist Veronica Noj.

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