Techno-shamans and flying yurts: follow the fashion label developing Central Asian futurism

Techno-shamans and flying yurts: follow the fashion label developing Central Asian futurism

2 December 2020

Kazakh brand @weareroxwear is taking traditional and contemporary Central Asian motifs into new realms.

Founded in 2018, the brand has just released its fourth collection, Futurasia. “With Futurasia we attempted to revive traditional nomadic items of clothing, hand-made and hand-crafted pieces, all re-examined through the prism of the cyberpunk genre,” says label founder, Roxana Adilbekova.

Born in Tajikistan, Adilbekova grew up in Kazakhstan before studying fashion in Paris and New York.

Previous highlights include a traditional carpet-inspired skateboard design, a Soviet concrete wall pendant, and the world’s most eclectic, yet superb photo shoot: a neon and socialist modernist architecture inspired outfit, placed in an interior full of tapestry rugs, bougie chandeliers, and farmer hayloft.

Read more

Techno-shamans and flying yurts: follow the fashion label developing Central Asian futurism

Fashion brand Roxwear wants you to know what it means to be young in post-Soviet Central Asia

Techno-shamans and flying yurts: follow the fashion label developing Central Asian futurism

Millennial Migrants: the Romanian streetwear brand capturing the spirit of a generation

Techno-shamans and flying yurts: follow the fashion label developing Central Asian futurism

Aza Shadenova: the Kazakh artist whose canvases capture Central Asia’s cultural crossroads