New East Digital Archive

Spotify to launch in 85 new markets, including the Caucasus and Central Asia

Spotify to launch in 85 new markets, including the Caucasus and Central Asia

23 February 2021

Spotify has unveiled plans to launch in 85 new markets across the world, including Armenia, Azerbaijan, Georgia, Kyrgyzstan, and Uzbekistan.

The music streaming giant announced the sweeping expansion on Monday. The move, expected to take place in the next few days, is considered its biggest concentrated market increase to date, giving the app up to one billion potential new listeners. Spotify also announced plans to add native support for 36 new languages.

“The rich music cultures in each of these markets will now be able to reach Spotify’s global audience,” the company said in their announcement. “In each new market, we will work with local creators and partners to expand our music offerings.”

Spotify will now be available in 178 countries, including across Eastern Europe, Russia, the Caucasus, and Central Asia — but not yet in Tajikistan and Turkmenistan.

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