From the office to the rave: a Ukrainian brand reinvents modern workwear

23 March 2021

Ukrainian brand M0D44 has dropped a new collection featuring workwear worthy of an after-office party.

Their SS21 collection, M0004-21D, features loose-fit unisex apparel in pastel colours. The garments — from oversized coats to denim jackets, baggy trousers and tie-die shirts and jumpers — are wrapped with warm hues and soft cuts that make them stylish and wearable.

Based in Kyiv, the self-labeled “future workwear brand” vows to design clothes that are both elegant and casual, reflecting the urban shift towards more flexible working cultures and the move beyond formal office attire. “Professions are becoming more dynamic and clothing less formal and more comfortable,” Oksana Rysovana, co-founder of the brand, explains. “Many people no longer have to sit in one place or be in the office all day. In the morning you can work in a cafe, run into the office during the day, and go to a rave in the evening.”

M0D44 was founded in August 2019 by Anton Abo and Oksana Rysovana with the mission of creating clothes for Kyiv’s young creative professionals. The brand already sells its clothes online worldwide and in stores in Kyiv, Odesa, Tokyo, and Helsinki.

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