An online gallery is helping young Moldovan artists to monetise their work by transforming their paintings into bright home decor.
Galeria Ou has existed as a physical space in the Moldovan capital of Chișinău since 2016 but suspended its activity amid the coronavirus pandemic in 2020. The venue has now re-emerged as a brand new digital platform, aiming to give artists a passive income.
Co-founded by painter Vasiluța Vasilache and photographer Ruxanda Spatari, who joined the initiative last year, the gallery sells cushions, blankets, and prints with Moldovan artists’ works, worldwide. Currently collaborators include Mihai Lazari, Anastasia Creciun, and Inga Edu, with the final products made by Picanova, a German company that specialises in prints on demand.
“Given that we are living through a pandemic and a time of uncertainty, artworks are not in demand. Without financial support from the state, artists continue to struggle,” Spatari and Vasilache told The Calvert Journal. “At the same time, we have all found ourselves trapped in our own homes for a long time, looking for change and decorative products in order to brighten our homes. This is where we come with a new opportunity — creating interior design products based on Moldovan artists’ works.”
Find out more and order the products here.