The Art Unit is a curated online platform that seeks to make the art market more accessible by selling works from emerging creatives.
“Often, the art market can seem overwhelming, intimidating and exclusive for both parties,” explains project co-founder Mariia Kashchenko. “But we want to break those barriers and demonstrate that art has no bounds — it is for everyone that loves it.”
Kaschenko was inspired to start the platform while working in London galleries as a student, where she came face to face with the struggles many artists faced at the start of their careers.
Currently, The Art Unit features the works of more than 20 artists, largely from Kaschenko’s home country of Ukraine. The artworks include paintings, drawings and digital pieces, with an average price of £700.
Kaschenko often seeks out artists on social media before meeting them in their studios. The Art Unit also seeks to personify the process of buying and selling art by interviewing the artists, showcasing their spaces, and featuring them on the platform’s Instagram page.