British designer uses Pussy Riot as inspiration for LFW collection

British designer uses Pussy Riot as inspiration for LFW collection

17 February 2014

Pam Hogg AW14 from FASHION SCOUT on Vimeo.

British designer Pam Hogg used Pussy Riot as the inspiration for her latest, politically-charged collection which was unveiled at London Fashion Week (LFW) on Friday. Although Hogg had not planned to show at LFW this year, a request from Amnesty International was enough to change her mind giving her only three weeks to design the entire collection.

In an interview with Hunger TV, Hogg said: “The collection is called COURAGE inspired by their [Pussy Riot’s] stance on exit from jail. Still resolute and even more so. Bright colours are a part of their trademark so I built on that and what they stood for ie rights for all. It’s a celebration of gay culture that has made our society so much richer.”

On the commercial value of the collection, she added: “It’s a total dedication to Pussy Riot, it’s not intended for sale. I’m using it as an event to give people with a louder voice than mine a chance to show their support and make some waves in the progress of equality for all.”

Russia is front-and-centre of Amnesty’s agenda right now. Last week, the NGO joined SHOWstudio and a host of celebrities from the fashion world including Kate Moss to create a series of short videos condemning the “gay propaganda” law.