Russian fashion label Oh, My designs uniforms for Moscow park staff

25 April 2014
Text Nadia Beard

St Petersburg fashion label Oh, My has designed new uniforms for staff working at Moscow’s Neskuchny Garden and Sparrow Hills parks. The grey outfits come in two forms, with shorts and T-shirts for the summer months and jumpers and matching trousers for the winter. Basic in design, the uniforms are consistent with the fashion label’s other collections and combine the casual cuts and simple branding which have come to define the label’s style.

This project has seen Oh, My abandon the use of synthetics and dyes in favour of natural products. Guaranteed, allegedly, not to fade in the sun, Oh, My’s uniforms feature the parks’ logos on the front, and will be worn by street vendors, waiters and general staff in both locations from 1 May. Dubbed the “Russian American Apparel”, earlier this year Oh, My launched a new fashion collection in collaboration with east London fashion designer ZDDZ.