Gosha Rubchinskiy snaps photoshoot for new ASOS lookbook

The Russian conceptual fashion designer and photographer Gosha Rubchinskiy has teamed up with British online fashion and beauty store ASOS for a photoshoot of the online shop’s spring/summer 2015 menswear lookbook. The designer, known for his streetwear influences, was involved in the casting, location, styling and creative direction, resulting in a photoshoot that bore his distinctly urban look.

Rubchinskiy’s new show for his 2015 collection is taking place today in Paris.