New East Digital Archive

Walk of Shame label collaborates with Opening Ceremony for emoji-inspired sweater line

Walk of Shame label collaborates with Opening Ceremony for emoji-inspired sweater line

23 January 2015
Text Nadia Beard

Andrey Artyomov, the designer behind Moscow-based fashion brand Walk of Shame, has collaborated with Opening Ceremony to resurrect his “Emoji Sweaters”, a line of emoji-inspired jumpers launched in 2013.

The sweaters bear popular emoji symbols, and were created “as homage to Instagram, which became our best advertising platform”, Artyomov told Life and Times magazine.

“We made sweaters with Emoji icons in our Fall/Winter 2013-2014 collection … these sweaters were very successful and when the team from Opening Ceremony offered to make me a collection, we decided to choose new icons together.”

In line with the name of his label, the sweater collection was created “with hangovers in mind”, and took inspiration from Moscow, “a city where people still drink champagne for breakfast”, according to Artyomov.