Russian-Ukrainian fashion label Ksenia Schnaider has launched Custom Dress, a new online custom tailoring service. The basic component of the entire virtual, made-to-measure service is Ksenia Schnaider’s signature shirt dress, which has been part of each of the label’s collections since 2010. Allowing customers to select the style and fabric of dress, Custom Dress’s website takes customers through each stage of the tailoring service, from choosing the length of dress (mini, midi, maxi), to the colour, print, collar and sleeve style.
Once the cyber-sketch is finished, it is sent to the tailors, who will complete the dress within two weeks. The dress-building tool’s 27 silhouettes, two fabric types, 12 original prints and three plain colours allows up to 810 different combinations of dresses.
The luxury unisex brand was founded in 2011 by Ukrainian fashion designer Ksenia Marchenko and Russia graphic designer Anton Schnaider. Since then, the label has taken part in numerous fashion shows in Paris, China, Russia and Ukraine.