Ukrainian conceptual wear brand DZHUS releases new lookbook

14 April 2015

Ukrainian conceptual wear brand DZHUS has launched a lookbook for its latest collection, Totalitariam. The collection comprises androgynous shapes influenced by the imposing architecture and monuments typical of the previous century’s totalitarian societies. The predominant use of dark greys, blues and blacks combined with un-feminine shapes recreates the aesthetic of the stern, sexless proletarian heroine which came to dominate utopian ideology.

Launched in 2010 by Ukrainian designer Irina Dzhus, DZHUS takes its inspiration from the “interaction and transformation of construction modules”, and often launches collections from the desire to create new aesthetics in fashion.