New East Digital Archive

Thom Yorke’s face used in Russian posters advertising medicine

Thom Yorke's face used in Russian posters advertising medicine

14 May 2015

Radiohead frontman Thom Yorke has found himself at the centre of a bizarre advertising campaign, after his image was found on a poster outside a number of Russian pharmacies reportedly encouraging people to buy medication. On the posters, an image of the British musician is accompanied with the caption: “We will help you forget about: fatigue, insomnia, skin problems, attention deficit disorder, colds and headaches.”

Earlier this week, the same image was reportedly found on the cover of an Iranian book about sex and relationships.