Moscow-based fashion brand Outlaw has been announced the winner of SHOWStudio's inaugural Fashion Film Awards.
Founded by Maksim Bashkaev and Di Minrakhmanova, Outlaw is a collective of avant-garde Russian creatives, seeking to look into the unexplored life of “the outlaw people” of Moscow.
Outlaw’s winning film, directed by Ilya Petrov, styled by Ivan Novak and produced by Natalia Solovieva, was shot in multiple public locations around the Russian capital. In some instances, shooting took place undercover on on iPhones to avoid being stopped by police in locations where filming is restricted, such as the Moscow Conservatory and Planetarium.
“The characters in the film at the same time seem to be disconnected from the surroundings but also they are very natural to the location where they appear. This controversial sense of the disconnection and the attachment of the ‘outlaw people’ to their life in Russia is very representative and authentic,” the film’s creators said in a statement.
The awards ceremony took place last night in London, with the winning team taking home a cash prize of £10,000 (approx. US$14,600) to put towards their next fashion film, a fashion film tutorial session with British photographer and SHOWStudio's founder Nick Knight, camera equipment and a trip to Australia where they will attend screenings of their winning works.
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