Digital anxiety at the centre of ZDDZ’s new collection

9 June 2016

London-based brand ZDDZ presents a new collection for Autumn Winter 2016 based around the issues of digital anxiety, technology-driven alienation and the nature of connectivity in today’s society.

The collection entitled Synthetic Ouverture seeks to investigate the impact of constant online presence on emerging generations. It features the label’s signature straight, elongated silhouettes in rough, hard fabrics and voluminous shapes — only this time it’s not just classic bombers but also puffer jackets. ZDDZ clothing continues to be a perfect uniform providing protection and the feeling of security in the urban environment.

For the brand’s founder, Russian-born Dasha Selyanova, work on Synthetic Ouverture started from a very personal story: “The inspiration for this collection came from my personal experience: I lost my last two boyfriends to computers. One was a graphic designer, another a hacker with a day job as a 3D-animator, and both spent almost all their time in front of the screen. The laptop inevitably ended up being the third wheel in our relationship. I started feeling resentful and decided to project these feelings into the collection. Technology is supposed to bring us together but in reality we spend most of the time in our rooms looking at screens, with nothing but the illusion of communication. Are we still human? Can we still be intimate? Are we in touch with ourselves or more so with our machines?”

See more at ZDDZ’s official website.