Vetements celebrates Russian rockstar Zemfira with hoodie

French label Vetements has launched a hoodie dedicated to Russian rock idol Zemfira.

The black hoodie features the name Zemfira printed in Cyrillic on the back and in small English text on the front, together with the signature Vetements logo on the hood.

Should we have seen this coming? Vetements designer Demna Gvasalia was seen with “Zemfira” written in Cyrillic on his Converse trainers at Gosha Rubchinskiy’s Fall 2016 fashion show, and the friendship between the pair since they were introduced by actress and director Renata Litvinova has been well documented.

With just 50 for sale, the Zemifra hoodie is hot property.

Pay a visit to the Moscow concept store, SV Moscow, where one could be yours for a mere $770.

Source: Vogue