New East Digital Archive

Step into a suburban snowscape with Russian fashion brand Forget Me Not

5 January 2017

Explore the passing of time and the merging of generations with fashion brand Forget Me Not in this thoughtful film by Moscow-based production company Mimesis.

Shot on film, the project was written and directed by Leila Masharipova together with Masha Kapranova, and produced by Yanna Buryak of Mimesis.

The film showcases the Fall/Winter 2016-17 collection from Forget Me Not, the brainchild of conceptual Russian designer Artur Lomakin, setting the collection against a gritty suburban backdrop and themes of time and searching.

The film premiered in the “Change” category at Moscow’s Beat Film Festival in summer 2016.

You might also like to check out Mimesis’s film for Russian fashion brand A Shade More here.