Melania Trump’s Slovenian hometown unveils new First Lady brand

Melania Trump’s Slovenian hometown unveils new First Lady brand
Melanie Trump on the campaign trail in 2015 (Image: The White House)

23 March 2017

The Slovenian town of Sevnica is making the most of its status as the hometown of US First Lady Melania Trump, launching a new brand in her honour. Aptly named First Lady, the brand is a one stop shop for the best in homemade local products.

Set up by the Sevnica Public Institute for Culture, Sport, Tourism and Youth Activities, First Lady is your go-to purveyor of salami, confectionary (including speciality chocolate-covered dried apple slices), pastries and herbal tea. But it doesn’t stop at food — why not pick up a T-shirt, mug or hat?

According to The Slovenia Times, First Lady is just the tip of the iceberg, with a number of Melania-themed delights coming onto the market in Sevnica even before the election. It was reportedly possible to enjoy a Melania Trump burger or pie, but controversy regarding the use of the First Lady’s name without her consent put a stop to some of these enterprising initiatives.



Source: The Slovenia Times