Follow of the week: Georgia’s hottest fashion label

Follow of the week: Georgia's hottest fashion label
Image: @situationist_official/Instagram

31 May 2017

Follow the young Tbilisi-based fashion label Situationist (@situationist_official) for a peek backstage and a selection of the best editorials and photoshoots featuring the label’s garments.

@sleekmag @sylv_zed @mbfashionweektbilisi #situationist

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Situationist entered the fashion limelight after model Bella Hadid wore their coat and boots on several occasions during Paris Fashion Week earlier this year. Since then, the label has been covered in most fashion media, including Vogue and Dazed & Confused. Founded in 2015 by Irakli Rusadze and Davit Giorgadze, Situationist is already hailed as Georgia’s hottest new young brand, and is best known for their signature structured leather coats, oversized suits, and a Georgian flag shirt.

In an interview with Dazed Rusadze, who is the designer for the label, says he wants both to channel Georgian heritage and create universal clothes that could be worn anywhere.