I shirt, you shirt, he shirts, she shirts… “to shirt” isn’t used enough as a verb. At least that’s what the team behind Slovenian fashion-sharing initiative Shirting thinks.
At the heart of Shirting lies a simple question: why buy clothes if we can share them?
Forming part of Ljubljana’s 25th Biennial of Design, the project proposes a new model for fashion — sharing instead of ownership — with the aim of expanding access to clothes by Slovenian designers through wider circulation, as well as increasing sustainability.
On 21 June Shirting will introduce the project and launch London — Ljubljana, the ninth edition of the initiative. The past eight editions have seen 53 unique shirts by Slovenian designers worn by over 300 people around the world: in Istanbul, Sofia, Prague, Amsterdam, Paris, Bali, Basel, Salzburg, Stockholm, Berlin, London, New York, Montreal, Nicaragua, Panama, and India. Ten shirts by Slovenian designers will be available to wear during this edition (see all featured shirts here).