The Estonian government is asking citizens to submit their happiest selfies in a bid to smash the country’s “boring” reputation.
The Estonian tourist board will use the photostream to create a “crazy online birthday invitation”, welcoming tourists to the country’s centenary celebrations later this year.
After the celebrations, the video will be given to the Estonian National Museum as a historical portrait of the Estonian people.
“With this birthday invitation, we want to kill the myth that Estonians are always dull and serious,” the project’s creators said. “We do smile — at least once a century.”
Estonian citizens can submit their photos online by providing their ID card or e-Resident’s card on the project’s dedicated web portal until 24 February 2018.