One of my photographs is of the Radenska mineral water logo on top of a tower block. I looked up at the building and saw the brand name with its three red heart symbols and instantly remembered my childhood. I see myself at my grandparents’ in the yard playing with my cousin, all my relatives in front of me, summer, the Croatian coastline... it’s always sunny. These are happy memories.
Many people drank Radenska water back then. The TV commercial would show people in their traditional costumes from all of the former Yugoslav states, so it’s an emotive symbol for me and probably for others too. Now, you can hardly find Radenska anywhere in Serbia — in Slovenia, where it’s from, but not Serbia. But the logo is still on the building after 20 or 30 years, and everyone must remember it.
Boris Kralj's book My Belgrade is available through his website.