In his wake, now comes the Moscow-based model agency Lumpen, set up by film director Avdotja Alexandrova, who founded the company based on her fascination with faces and characters who didn’t fit the standards of the fashion industry. Those outsiders were featured in Alexandrova’s films and video works but this wasn’t enough for her. She wanted to create a means for them to be employed and appreciated, and to receive more credit for their stories.
“I became a photographer and a film director because I’ve always been fascinated by unusual types. I used to think that I love really striking, bold faces simply because I have bad eyesight, but now I realise that my interest is deeper than it seems - I am drawn to both appearance and character of my models, to their stories and experiences as much as their faces,” says Alexandrova.