Ukrainian creative collective Join the Cool is the perfect embodiment of the daring, youthful spirit currently reigning in Kiev’s art, photography and fashion worlds.
Photographers Kristina Podobed, Mishka Bochkarev and Genia Volkov had come together united by a vision that’s full of attitude and a rough yet romantic edge.
“Our name, Join the Cool, is like a lighthearted invitation which for us reflects the essence of pop culture. It’s a reaction to a reality full of contradictions. It’s beauty and depth and, at the same time, injustice and the absurd,” explains Kristina Podobed.
The plan for Join the Cool is to become a diverse union of artists, musicians and photographers who create and evolve together.
Want more stories delivered to your inbox? Sign up to our newsletter here:
More from Photography
Travel to the edge of the world with these photos of post-Soviet Svalbard
Intimate shots from behind the scenes of the hit Viktor Tsoi biopic
Peaceful scenes from Primorsky Krai, Russia’s crossroads with China
Beyond its showy new architecture, Skopje is a bountiful Brutalist jungle