Ukrainian fashion illustrators — New East 100

Kiev’s fashion scene has been on the radar of international press and buyers for a few years now, thanks to the new wave of design and photographic talent from the city. But creativity doesn’t stop there: now a range of Kiev-based fashion illustrators are changing the way we look at fashion.

Liubov Kucheriava aka Love Curly creates edgy digital images capturing the essence of the world-renowned designers’ vision for our distorted post-Internet world.

Designer and artist Masha Reva applies illustrations to garments she creates and even paints them on naked bodies.

Endorsed by Nick Knight and SHOWstudio, Alina Zamanova scribbles on fashion photographs or clothing, seeking to erase the boundaries between ugliness and beauty.

Text: Anastasiia Fedorova