One of the most influential creative agencies in Russia, Red Pepper was started by Danil Golovanov in 2006. Ten years later his agency operates large offices in Yekaterinburg, Moscow and San Diego, having worked on 500 projects with clients in Russia, US, Netherlands, Switzerland and UAE. Some of the projects have been nominated for Cannes Lions, the most prestigious award in the advertising world. Golovanov says that Yekaterinburg should position itself as the “Russian version of Frankfurt — a dynamic travel hub between Europe and Asia where business travellers can spend a day or two on business or exploring some of the city’s constructivist gems.”