The sheer scale of this 1960s-era factory complex is mind-boggling. Its 2 million square metres occupy an entire district of southern Moscow. Until recently, the factory was still turning out lorries and clumsy limousines, some claim out of pure inertia as these cars were no longer in demand. Sergey Sobyanin, the incumbent mayor of Moscow, made the transformation of ZIL one of his earliest pledges, and he has kept his word. The complex is now home to an experimental theatre collective and Rambler-Afisha, a rapidly growing media company, has also moved in, setting a precedent for other creative businesses.