New East Digital Archive

Escape reality through fashion with Ukrainian design brand DZHUS

30 May 2018

With a bold, structured aesthetic that begs you to escape reality, Ukrainian fashion brand DZHUS is embracing the spirit of 2018.

The label’s latest lookbook — Escapism — lays out Irina Dzhus’s latest avant-garde collection for the end of 2018: designs full of striking, geometric silhouettes that serve as a luxurious ready-made cocoon.

But rather than just spiriting away the wearer, encompassed in hoods and high necklines, the collection also wants to make a statement. With their raw edges and distressed detailing, the clothes are designed to pay homage to the avant-garde’s struggle and will to survive in the fashion market.

To see more of the DZHUS A/W 2018 lookbook, click here.