New East Digital Archive

Pussy Riot’s Tolokonnikova models for Russian fashion website

2 January 2014

Barely 10 days out of prison and Nadia Tolokonnikova has been modelling for Trends Brands, an online fashion store that donated clothing to the Pussy Riot member when she was behind bars. In a photo shoot posted on the Trends Brands website, Tolokonnikova can be seen wearing items from American Apparel and Guess, two of the labels sold by the online shop. Posting on her Facebook page, Tolokonnikova explained that she decided to model for “her capitalist friends” at Trends Brands as a way of thanking them for the clothes they donated to her via when she was in prison.

Tolokonnikova was freed on 23 December under a state amnesty law that also saw Maria Alyokhina, the second jailed member of Pussy Riot, and oil tycoon-turned-opposition figurehead Mikhail Khodorkovsky released. Charges of hooliganism against the 30 Greenpeace activists arrested have also been dropped. Following their release, both Tolokonnikova and Alyokhina slammed the amnesty as a publicity stunt in the lead-up to the Winter Olympics in Russian city of Sochi in February. The pair were imprisoned for hooliganism motivated by religious hatred after performing an anti-Kremlin punk prayer in a Moscow cathedral in early 2012.